Impact of different representations of scientific information on people’s knowledge and attitudes

In the context of the SOEP-Innovation Sample this project investigates how different forms of presenting factual information influence people’s knowledge about and attitudes toward foxes. In particular, the project deals with the impact of different forms of visual and textual representations. It examines whether emotionalization through visual methods has a similar effect as emotionalization mediated by textual representations, and whether the results are influenced by the recipients’ age or educational background.

In cooperation with:

  • Knowledge Media Research Center (IWM)
  • German Institute for Economic Research (DIW Berlin)
  • Leibniz Institute for Zoo and Wildlife Research (IZW)

Project management:
Dr. David Richter (DIW Berlin), Dr. Miriam Brandt (IZW), Prof. Dr. Joachim Kimmerle (IWM)

Contact: Joachim Kimmerle (j.kimmerle[at]

Duration: 2016-2017

Funding: SOEP-Innovation Sample, budget resources of the IZW and the IWM

Research Focus

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